Segmentation and positioning
TNS Research Surveys has a business unit dedicated to segmentation & positioning research. This business helps our clients optimise brand and product portfolios, consolidate, define brand architecture and identify new product opportunities.
Our expertise
TNS understands that a key competitive advantage in an already crowded marketplace is a deep understanding of customer needs and a clearly positioned portfolio of offers. To achieve this, we help clients develop a customised segmentation of their market, as well as a detailed understanding of market positions for their own and competitive offers.
TNS Segmentation and Positioning research helps clients to build powerful brands through proven research solutions including statistical and data mining expertise - solutions that secure best practice approaches, effective decision support output, cost-effective processes and accumulated learning.
Specialist segmentation and positioning solutions
TNS has Segmentation and Positioning solutions for all types of client needs, including a network in over 70 countries of dedicated experts with solid experience in all industry sectors. This covers both qualitative and quantitative research applications, advanced analytics as well as value adding marketing expertise.
TNS clients use solutions such as NeedScopeT to systematically integrate emotion into brand planning and new product development; FutureViewT, where we add foresight to insight, identify influential consumers for future growth;
The TNS point of view is that emotion is the ultimate driver of all human behaviour - hence marketers must systematically manage and research emotion, from strategic positioning to tactical mix elements.
TNS NeedscopeT, the world's leading motivational research system, is uniquely equipped to help marketers get beyond the rational and use emotion to build world-class brands.
Contact
Dee Evans
+27 11 778 7734