Panels Research
TNS Research Surveys offers an active online panel that represents the type of South Africans who have access to the internet. Now you can share your opinions with marketers and have your say by joining our online panel. The panel is beneficial to both our Clients and our “panelists”.
Click here to view the panels ezine
Benefits for Client include:
Access difficult to recruit upper end respondents
Ability to select key target groups
Fast turnaround times
Good response rates
No interviewer bias
Daily status updates
More honest answers on sensitive subjects
Fewer “politically correct” answers
More detailed open-ended responses
Ability to use high quality stimulus – pictures, video clips, sound clips
Benefits for Panelists
Panelists are invited to participate in surveys for which they qualify. In exchange for completing the surveys they are allocated a specified number of points depending on the complexity and length of the survey. Once they have accumulated enough points, they are able to redeem these for various gift vouchers.
In addition to receiving vouchers for online survey completion, panelists are also engaged by means of opinion polls and bi-monthly newsletters where some interesting facts from non-client-specific surveys are given to them.
Online panels offer qualitative and quantitative research
TNS Research Surveys offers Clients the opportunity to conduct both qualitative and quantitative research amongst our online panels:
Standard quantitative surveys
Concept testing using split cell methodologies
Five minute opinion polls with 3-5 day turnarounds
Bulletin boards (like an online focus group which runs over 3 days)
If you are interested in conducting an online panel study or obtaining more information, please feel free to contact Toni, Kate or Lindsay on 011 778 7500 or send an email to panels@tns-global.co.za
Contact
Kate Clark
+27 11 778 7829